HERO

HERO is a mobile platform for getting customers home safe after drinking while incentivizing the process.

HERO’s mobile platform is an all in one solution for getting customers home safely that disrupts the cycle of driving drunk by featuring all available transportation options including friends & family. The platform empowers the industry to reward their customers for using HERO to get home.

Mobile Application Design

Working with HERO provided me a great opportunity to work with an existing idea and take it all the way to release – and all of the challenges inherent in that process.

After conducting initial product requirements and goals, I moved on to interaction design, which led to establishing a new product mockups to follow the modern Material Design Guidlines (Android) and the Human Interface Guidelines (iOS).

Throughout the product development, the product was shown to users to provide feedback and usability issues. In turn, development interation had to have very quick turnaround for continual improvement.

I took the initial research and testing findings and used them to generate “living” wireframes. Using an application to produce responsive wireframes was beneficial in that we could all see how content and functionality would behave for different screen sizes in real-time. Once we finalized the information architecture and interaction design, I went through several iterations until the team was able to settle on a final design which I formalized into a style guide.